Marketing Coordinator (at Lashes by Tyna)

Compensation: $18-20/hr + employee discounts
Schedule: flexible hybrid (WFH + in-person as needed) and workday schedule (up to 35 hrs)

About
Lashes by Tyna is a small business eyelash salon, offering a high-quality and one-of-a-kind beauty enhancement.

Responsibilities

• Develop and Implement Marketing Strategies: Create marketing plans to increase brand awareness and drive sales. Utilize market research to identify target demographics and adapt strategies accordingly.
• Content Creation: Produce engaging content for social media, email newsletters, and promotional materials. This includes writing posts, designing graphics, and creating video content that aligns with the brand’s voice and aesthetic.
• Social Media Management: Oversee all social media accounts (Instagram, Facebook, TikTok, etc.). Plan and schedule posts, engage with followers, and analyze performance metrics to optimize content.
• Email Marketing: Develop and manage email marketing campaigns, including crafting newsletters, promotions, and customer follow-ups.
• SEO and SEM: Implement search engine optimization (SEO) and search engine marketing (SEM) strategies to improve online visibility and attract organic traffic to the website.
• Partnerships and Influencer Collaborations: Identify and collaborate with influencers, bloggers, and other potential partners to enhance brand credibility and reach.
• Event Planning: Organize and promote events, such as product launches, pop-up shops, and beauty workshops.
• Show up in studio to take pictures and videos as needed for content.
• Customer Engagement: Interact with customers through various channels to build relationships, gather feedback, and foster a loyal community.

Qualifications

• Seeking a tech-savvy individual that has an understanding of social media platforms, trends, and emerging technologies.
• Previous experience in marketing and/or relevant training & credentials.
• Strong communication and interpersonal skills.
• Excellent organizational abilities.
• Ability to multitask and work in a fast-paced environment.

Good Help Post: Good Help is a no-cost initial recruiting service that promotes active job openings on behalf of employers in Brooklyn. This is a Good Help job post and not for direct hire at the Brooklyn Chamber of Commerce.