Senior Communication Specialist

McKing Consulting Corporation is a veteran-owned professional services corporation offering innovative management consulting support to the Federal and state government and private industries. McKing operates full-service project offices in Atlanta, Georgia, and Rockville, Maryland. Currently, McKing provides a wide range of technical assistance to multiple federal agencies, non-profit organizations, and private companies. More corporate information can be found at www.mcking.com.

The Senior Communication Specialist will work on the Strategic Communication Team supporting the Division of Nutrition, Physical Activity and Obesity, at the Centers for Disease Control and Prevention, and it’s seven websites, four branches, two social media channels, and 60+ state and local grantees. This position will provide communication product expertise, assisting in the development of a wide range of communication products, promotional materials, and other written resources.

Specific responsibilities include a mix of the following depending on expertise:

Product Development:

• Consult with division staff on product development, layout, and design at the onset of projects.
• Provide pre-clearance writing, editing, and formatting to ensure content quality is based on accepted communication principles, methods, and practices
• Work with division staff and communication team to develop creative briefs to guide Creative Service delivery on larger communication products. Keep stakeholders engaged in the creative process; obtain approvals.
• Provide graphics and design coordination with CDC’s Creative Design Services in developing division products.

Public Relations:

• Respond to media and/or CDC-INFO public inquiries; coordinate responses and/or interviews with division subject matter experts as appropriate.
• Work with division subject matter experts to develop and disseminate creative new content and visuals to effectively reach specific target audiences.
• Develop communication tools for staff to use in delivering consistent messages about the division’s work and priority issues (e.g., talking points, Q & A’s, science briefs, fact sheets, PowerPoints, etc.)

Promotions:

• Assist in planning, developing, and coordinating promotion of division releases, campaigns, or other communication materials.
• Assist in managing a social media content calendar in coordination with other team members.
• Research division topics, priorities, and audiences; understand details; and translate into compelling and accurate content that drives social media and web ‘end users’ to act.
• Help develop creative social media content and visuals; monitor and measure the effectiveness across social media platforms such as Facebook, Twitter, Instagram, LinkedIn and emerging channels.

Qualifications and Education Requirements

          Master’s/3 years’ experience

          Bachelor’s/5 years’ experience

Preferred Skills

Professional Competencies Preferred:

• Superb writing, editing, and interpersonal communication skills.
• Demonstrated understanding and application of social marketing, marketing, and/or health communication.
• Business-to-business and/or consumer marketing experience.
• Creative product design training and skills.
• Passion for social media for business and consumer with content and internet marketing experience preferred.
• Understanding of search engine optimization and its relation to social marketing engagement.
• Strong analytical, organizational, project, and time management skills.
• Attention to detail and the ability to effectively multitask.
• Experience with writing in plain language.
• Experience developing culturally competent, research-informed messaging.
• The ability to work independently, as well as with a team.
• Proficient with Microsoft Suite (Teams, Outlook, Word, Excel, Powerpoint, etc.)
• Federal Government Experience is desired but not essential.