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Product Marketing Manager

  Note: To apply directly to this job, please click on the Apply button. To apply later, click on the Add to Cart button.  Apply Online at the company's website Add To Job Cart

Company Name:  BIC Recruiting
Job #:
 2021091
Job Type:  Full Time
Job Category:  Manufacturing/Operations
Location:  Houston, TX
Job Description:  

COMPANY OVERVIEW: Developer & manufacturer of industrial safety products and services.
POSITION TITLE:  Product Marketing Manager
BENEFITS: Standard package 
COMPENSATION: Competitive Salary DOE
TRAVEL:  50%
LOCATION:  Houston, TX

POSITION SUMMARY:  This position will have direct responsibility for understanding the needs of the market and applications in the region. Must identify existing markets that drive growth for the company and replicate marketing strategies across to other areas of the region. Identify new markets where our services can present a compelling differentiation over competition and investigate improvements to the solution to increase safety and productivity for the customer for future product releases.

DUTIES OR RESPONSIBILITIES:

  • Overall responsibility for the market and application development growth in the region.
  • Identify new hardware / software features and solutions for the market and applications, build prioritized business cases, then convey these requirements to the product management group.
  • Responsible for the successful execution of new product commercialization in the region as well as product marketing campaigns working with the regional Marketing Communication team.
  • Working with the regional sales team to define forecast targets for new product introductions.
  • Understand the needs of the region from a regulation, certification and safety trend standpoint and convey to the product management group for new product development.
  • Conduct detailed Voice of Customer interviews with decision makers, end users and channel partners to understand the needs of the customers in the region.
  • Work with the sales team in the region to provide technical, application or solution value information to drive new leads.
  • Develop an understanding in the region of the products, solutions and marketing focus of safety competitors and help develop solutions in the form of incentive programs, value documentation and campaigns.
  • Continually analyze market trends and
  • safety offering performance in the region
  • Work with local marketing communication group to lead communications of market campaigns, new product introduction, product enhancements and all other required communications for safety personnel, channel partners and external customers in the region.
  • Regional product and industry expert working with local teams to drive growth
  • Periodically evaluate internal and external training information and give feedback to the performance and learning manager
  • Travel with the sales team and attend key tradeshows to understand the needs of the market.



Required Skills:  

EXPERIENCE AND QUALIFICATIONS:

  • 10+ years gas detection or Industrial Safety experience
  • A personality type - very motivated, hunter, likes putting the puzzle together
  • Hybrid role - understands the market and exactly which markets are the ones the company should be pursuing
  • Identify what is needed from a business standpoint (i.e. hardware, software, etc. needed to excel in that market)
  • Market push doing research and having interviews (voice to customer) as well as wearing the business hat - making sure it''s profitable
  • Work with marketing grouphow do we advertise today to make sure we know how to move forward - slowly penetrate market
  • Offer sales support working with sales team - asking what''s a big project and how can I lend technical support?
  • Some gas detection background needful
  • Growing vertical markets - key focus
  • Safety experience a plus

***PLEASE NOTE: We try to respond to everyone who applies for our jobs, but in periods of high activity it may not be possible. We hope we can personally help you find your new job and wish you success in your job search. For more information please email Cherrie McBurney at cmcburney@bicrecruiting.com

 
 
Friday - Sep. 24, 2021
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