Primarily responsible for acquiring new clients at an acceptable ROI (Return on Investment) through primary print and related media assigned. In order to do this the Associate Marketing Manager/Marketing Manager must research and directly analyze past and present results to determine marketing plans for new market placements, insert and placement costs, frequency of placements, offer and position testing and product/design mix. Associate Marketing Manager/Marketing Manager will work closely with their immediate supervisor, while making recommendations on most effective media mix to determine the ideal timing and cost investments, as well as media sequencing of the media expansion to achieve budgeted results and requirements.
Essential Job Duties and Responsibilities
Education, Licensing, Certification, and Experience
Knowledge, Skills, and Abilities